After resisting for eight years, I have started to start a professional blog. They say that Web Presence or Social Media presence is necessary for businesses to 'attract consumers', 'establish authenticity', etc. I believe the term 'Social Media Expert' is itself a paradox - a field in which everyone is an expert and no one is.
But we as a clinic arent here to be one-more-pimping-ourselves LOOK-AT-US blog. We arent here to gain consumers or educate with frivolous dime-a-dozen 'brush your teeth everyday' posts, blogging because it is ESSENTIAL for our professional success. We have things to say - I believe there is an intelligent reader class out there who likes knowing things as its own end, who will like correct information.
There's so much more to a dental clinic than just treating patients. It is a whole ecosystem in itself - from stories of people who work there, to laboratories and dealers we come in contact with, tp quirky incidences with patients who are stories in themselves. Let me see how much of our day-to-day existence is interesting by the one yardstick of interestingness - whether it is readable by a lay reader. There are advances in dentistry that no one talks about, there are things people should look for to judge whether their dentists are good, there are potholes for patients to escape.
So let's see how it goes. The only attention grabbing thing I shall do is put stupid irrelevant tags to attract people to this blog. Rest, if any post feels like marketing, please feel free to call out my bullshit. If you have any dental related question, please comment and we will try our best to answer it.
See ya guys.
But we as a clinic arent here to be one-more-pimping-ourselves LOOK-AT-US blog. We arent here to gain consumers or educate with frivolous dime-a-dozen 'brush your teeth everyday' posts, blogging because it is ESSENTIAL for our professional success. We have things to say - I believe there is an intelligent reader class out there who likes knowing things as its own end, who will like correct information.
There's so much more to a dental clinic than just treating patients. It is a whole ecosystem in itself - from stories of people who work there, to laboratories and dealers we come in contact with, tp quirky incidences with patients who are stories in themselves. Let me see how much of our day-to-day existence is interesting by the one yardstick of interestingness - whether it is readable by a lay reader. There are advances in dentistry that no one talks about, there are things people should look for to judge whether their dentists are good, there are potholes for patients to escape.
So let's see how it goes. The only attention grabbing thing I shall do is put stupid irrelevant tags to attract people to this blog. Rest, if any post feels like marketing, please feel free to call out my bullshit. If you have any dental related question, please comment and we will try our best to answer it.
See ya guys.
No comments:
Post a Comment